SEO is an acronym that means – Search Engine Optimization (search engine optimization). This optimization is basically vital to make your site on the internet and then someone found and visited. Who does not have pages optimized, it is shown in search engines mostly in positions that are far away to someone clicked through to them. The main objective of SEO is viewing pages at the highest possible, preferably the first position in the search engine when searching (key) words that reflect the content of your site.
SEO Content, validity and structure of the web
Well optimized websites are always high quality and unique content, it is essential. It is important validity sites, thus correctly typed (X) HTML code conforming to the specifications of the organization W3C . Your site is good to let pass the W3C validator and correct any errors. With valid pages to the search robot (crawler) to advise always better than validness. Equally important thing, especially for visitors to your site, it is also their display correctly in different browsers and on different platforms. The text on the website should be properly structured. In particular, the system of headings H1 – H6 is good to use and logically. This means that the class H1 heading should be consistent with the title page and should be used on each page, only one (very important). The headline H2 – H6 already does not matter, but it is good to use the logical ordering of these headings. The images are suitable to enter title and description alt.
Keywords are the words that define the content of the page.Keyword searching, users typically find what you are looking for. These words are in fact a part of the text of the page, but not all have the same weight for the search engine. Great importance has always words in the title page and then H1 heading. The importance of keywords in other locations to be determined by the search engine itself. It is good to summarize H1 title and most importantly what defines the content of the page and in other headings or text also include alternatives to the keywords in H1 headline. This is perhaps the most important part of the whole SEO.
Backlinks and Pagerank :
Backlinks backlinks or if they are in terms of SEO the links that link directly to your website from other websites and also have the attribute rel = “nofollow” or rel = “external nofollow” . They also must not have a website link in the header meta tag: meta name = “robots” content = “noindex, nofollow” , or disabled indexing in robots.txt.When indexing pages and link tracking search engine one of these ways is prohibited, no such reference for you in terms of PageRank no weight. These methods of disabling indexing (monitoring) robots are mainly used for comments, in order to avoid spam, because each link placed on your site will de facto reduce pagerank. Backlink pointing to your site has the more weight, the referring page has a higher pagerank. Getting backlinks is problematic and usually begins with the assignment to different catalogs pages or linking services. Pagerank (Google) or s-rank (list) values are calculated from the number of backlinks that point to your site and you may or may not have a direct effect on the position of your site in search engines. It depends on what the search engine adds more weight, if such number of keywords or just PageRank. Pagerank is also another very important significance and that indirectly levied on financial sites worthy in terms of price and price advertising or own domain. Size of the “ranks” of your website can be found online some pagerank checker .
Other more or less important things :
In terms of SEO is a pretty good use so-called URL, thus addresses containing the page title and not just as a numerical value of the contribution. This can be set in the file . htaccess
This file prohibits or permits access of search robots (crawlers) and should at least exist and be located in the root directory of the web. In this file is written in the location sitemap.xml.Example (basic) content robots.txt: User-agent: *Disallow:
Sitemap format. Greatly facilitates xml crawlers crawling your site and therefore it is very suitable in terms of SEO create and place it in the root directory of the Web. Contains a list of pages on your website with priorities latest changes and recommended frequency of browsing crawler. Its existence is written at the end of the robots.txt file
Meta: description and keywords
These meta tags in the header of the web today has practically no importance, and some search engines take into consideration only if not enough as keywords on the page and also lacks a title.
Code size and GZIP compression
A novelty is that the search engine Google ranks pages and loading speed so if the site contains a lot of text, it may be advantageous to enable GZIP compression of Web content.How it works is that the server compresses the page, sends it to the browser and then expands to show. The text content of this method is advantageous, while eg image galleries are not recommended (slows down). If your site is gzipped, you can check some online test .
Always use either address the initial WWW. or not, otherwise you can search for it and penalize you lower pagerank.
Register to Search Engines
It is appropriate to search “spur” and tell them that your site exists, otherwise it can take a very long time before you find and index the. Addresses registration pages to the most famous search engines:
SEO – Search Engine Optimization: Free Guide